Eric Olson

Eric M. Olson

Professor of Marketing and Strategic Management

Office:
Phone:
E-Mail:
Webpage:

Dwire Hall 311c
719-262-3345
eolson@uccs.edu
http://www.uccs.edu/eolson

Education

  • Ph.D., Marketing: University of Minnesota, Twin Cities (1992)
  • M.B.A.: Portland State University, Portland, Oregon (1986)
  • B.S., U.S. History: Lewis and Clark College, Portland, Oregon (1975)

Research Interests

  • Linking marketing strategy & competitive strategy
  • Design management
  • Sales management
  • Tobacco marketing and youth behavior

Teaching

  • Business Policy
  • Marketing Management
  • New Product Development
  • Principles of Marketing
  • Marketing Promotions

Selected Publications, Papers & Presentations

  • 30 articles publishes or in press: Journal of Marketing, Strategic Management Journal, Business Horizons, Journal of Product Innovation Management, Design Management Journal, Marketing Management, Journal of Personal Selling and Sales Management, Journal of Nonprofit and Public Sector Marketing
  • 15 Presentations
  • Abstract published in The Harvard Business Review and Journal of Product Innovation Management.

Academic Experience

  • University of Colorado at Colorado Springs, 1992-present
  • University of Minnesota: Instructor, 1987-1992

Corporate Experience

  • Consultant: Hewlett Packard
  • 1986-1987: Director of Marketing Research: Turtledove/Clemens, Inc., Portland, Oregon.
  • 1981-1984: Account Executive: AT&T, Portland, Oregon.

Professional Activities

  • Case-In-Point section editor: Marketing Management
  • Member of the Scientific Committee: Design Management Institute
  • Ad Hoc Reviewer: Journal of Marketing, Journal of Marketing and Research

Honors

  • Recipient – Outstanding Faculty Member in COB, UCCS, 1998, 2001
  • Outstanding Intellectual Contribution Award, COB: UCCS 1997, 2000
  • Recipient - Outstanding Service Award, College of Business, 2003
  • Recipient - Outstanding DMBA Teaching Award, College of Business, 2004
  • Recipient: Marketing Science Institute research grants 1992, 2002; NISSC Homeland Security Grant 2003; Colorado Tobacco Research Program & Society and the Individual Grants to study youth smoking, media and behavioral norms 2001, 2003.
  • Doctoral Fellowship: Carlson School of Management, University of Minnesota 1991-1992.
  • Robert Lieberman Memorial Teaching Award, University of Minnesota, 1992
Emeritus Faculty Members
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