Education
- Ph.D., Business, Indiana University, 1997
- M.S., Business, Indiana University, 1995
- M.B.A., Indiana University, 1980
- B.A., Political Science, Gordon College, 1977
Research Interests
- Research Revolves around the central concept of effective management of customer relationships. Specialty areas are: 1) management of membership relationships, 2) category management/retailer-manufacturer relationships. Considerable recent work has focused on retail-supplier cooperation required for reducing retail out-of-stocks.
Teaching Interests
- Primary teaching interests are in marketing strategy, marketing management (MBA core), e-commerce, customer relationship managment, and marketing research. Teaching experience and intererst spans undergraduate, MBA, distance MBA, and levels.
Teaching Experience
- MBA, Distance MBA, and Undergraduate Courses at University of Colorado at Colorado Springs
- e-commerce (fall 2001-fall 2003). MBA course
- e-commerce (fall 2002-fall 2003). Undergraduate course
- Marketing Strategy (fall 2001, spring 2002, spring 2003, summer 2003, spring 2004), MBA Marketing Core Course
- Marketing Strategy (fall 2001, spring 2002, spring 2003, fall 2003), Distance MBA Marketing Core Course
- Marketing Strategy and Policies (spring 2002, fall 2002, spring 2003, spring 2004), Undergraduate upper-level course.
Selected Publications, Papers & Presentations
- Corsten, Daniel and Thomas W. Gruen (2004), "Stock-Outs Cause Walkouts," Harvard Busines Review, v.82(5), 26-28.
- Ahearne, Michael, C.B. Bhattacharya, and Thomas Gruen (2004), "Expanding the Role of Relationship Marketing: Antecedents and Consequences of Customer-Company Identification," Journal of Applied Psychology, forthcoming.
- Czaplewski, Andrew and Thomas Gruen (2004), "A Theoretical and Empirical Exploration of Identification with Virtual Product Communities," International Journal of Internet Marketing and Advertising, v.1(2), pp. 155-173.
- Dupre, Kyle and Thomas W. Gruen (forthcoming October 2004), "The Use of Category Management Practices to Obtain a Sustainable Competitive Advantage in Fast-Moving-Consumer-Goods Channel," Journal of Business and Industrial Marketing.
- Corsten, Daniel and Thomas W. Gruen (November 2003), "Desperately Seeking Shelf Availability: An Examination of the Extent, Causes and Efforts to Reduce Retail Out-of-Stocks," International Journal of Retail and Distribution Management.
- Corsten, Daniel and Thomas W. Gruen (2003), "Out-of-Stocks: Unravelling the Gordian Knot," Elsevier Food International 6(3), September, pp-40-45.
- Gruen, Thomas W. and Daniel Corsten (2003), "Retail Out-of-Stocks Under Scrutiny," Executive Outlook, 3(2), 8-19.
- Gruen, Thomas W. and Daniel Corsten (2002), "Rising to the Challenge of Out-of-Stocks," ECR Journal, The International Commerce Review, 2(2), Fall, 45-48. *Reprinted in full in 3rd International ECR Research Symposium handbook, September 2003, pp. 35-41.
- Gruen, Thomas W., Daniel Corsten and Sundrr Bharadwaj (2002). Retail Out of Stocks: A Worldwide Examination of Causes, Rates, and Consumer Responses. Washington D.C.: Grocery Manufacturers of America. This comprehensive report examines 661 retail outlets and 71,000 consumers across 29 countries worldwide. Study was funded by a grant from the Procter & Gamble Corporation.
- Gruen, Thomas W. (2002), "The Evolution of Category Management," ECR Journal, The International Commerce Review, 2(1), Spring, 16-25.
- Gruen, Thomas W. and Reshma Shah (2000), "Determinants and Outcomes of Plan and Objectivity and Implementation in Category Management Relationships," Journal of Retailing, 76(4), 483-510.
- Gruen, Thomas ., John Summers and Frank Acito (July 2000), "Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations," Journal of Marketing, 64(3), 34-49.
Corporate Experience
- CBA Service Corporation, Colorado Springs, CO, 1983-1992
- Illinois Bell, Media Marketing Department, Chicago, IL, 1980-1982
Professional Consulting
- Proctor & Gamble
- Georgia Chamber of Commerce
- American Cancer Society
- National Association of Life Underwriters
- Society of Competitive Intelligence Professionals
Honors
- Member of Journal of Academy of Marketing Science Editorial Review Board
- Principal researcher for grant to study Retail Out of Stocks worldwide, 200-2002
- Member ECR-Europe Academic Advisory Council
- Member GCI/ECR Global Scorecard project team, 2000-2004
- Co-investigator CTRP research grant on teen tobacco usage, 2003-2004
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