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EDUCATION
Ph.D., Marketing and International Business, Michigan State University, 2007
M.B.A, Grand Valley State University, 2000
B.S., Aquinas College, 1988
TEACHING TOPICS
Marketing Strategy
Business and Society
International Business, International Marketing Management,
TEACHING EXPERIENCE
2008 Visiting Assistant Professor, Marketing and International Business
Eli Broad School of Business, Michigan State University
2005 – 2007 Teaching Assistant/Adjunct Instructor, Marketing and Supply Chain Management
Eli Broad School of Business, Michigan State University
2001 – 2007 Adjunct Faculty, Marketing
Seidman School of Business, Grand Valley State University
2003-2004 Faculty, Management and International Business
College of Business, Ferris State University
2002-2004 Adjunct Faculty, International Marketing
Aquinas College
RESEARCH INTERESTS
Marketing Strategy
Corporate Social Responsibility and Stakeholder Orientation
Supply channel relationships
Global Marketing and International Business:
REFEREED JOURNAL ARTICLES
Gonzalez-Padron, Tracy, G. Tomas Hult, and Roger J. Calantone, 2008. "Exploiting Innovative Opportunities in Global Purchasing: An Assessment of Ethical Climate and Relationship Performance," Industrial Marketing Management, Vol. 37, pp. 69-82.
Hult, G Tomas, David J. Ketchen. Jr, David A Griffith, Carol A Finnegan, Tracy Gonzalez-Padron, Nukhet Harmancioglu, Ying Huang, M Berk Talay and S Tamer Cavusgil, 2008 "An Assessment of Cross-Cultural Data Equivalence in International Business Research," Journal of International Business Studies. Vol 39 (6).
Akdeniz, M Billur, Tracy Gonzalez-Padron, and Roger J Calantone, "An Integrated Marketing Capability Benchmarking Approach to Dealer Performance Through Parametric and Non-Parametric Analyses," forthcoming in Industrial Marketing Management.
Gonzalez-Padron, Tracy, Brian R. Chabowski, G. Tomas M. Hult, and David J. Ketchen Jr, 2009, "Knowledge Management and Balanced Scorecard Outcomes in Multinational Corporations: The Importance of Shared Interpretation," fothcoming in British Journal of Management.
Gonzalez-Padron, Tracy and Robert W. Nason, "Market Responsiveness to Societal Issues" (with Robert W. Nason), forthcoming in the Journal of Marcromarketing.
REFEREED PROCEEDINGS
Gonzalez-Padron, Tracy and Robert W. Nason, "Regulatory Compliance or Collaboration: Impact on Corporate Social Responsiveness," Abstracts from the 2008 Conference of the Macromarketing Society, Journal of Macromarketing, Vol. 28, pp. 429 – 439.
Gonzalez-Padron, Tracy L., Jeannette A. Mena, and G. Tomas M. Hult, "Customer Satisfaction as a Link Between Stakeholder Orientation and Firm Performance in the Global Marketplace," Proceedings of the 50th Annual Meeting of the Academy of International Business, Milan, Italy, p. 250.
Gonzalez-Padron, Tracy L., "Overcoming A Negative Image: The Role of Sponsorships in Changing Consumer Attitudes of the Firm," Proceedings of the Academy of International Business 2007 Annual Conference.
Gonzalez-Padron, Tracy, M. Billur Akdeniz and Roger J Calantone (2007). Efficient Personnel Allocation in a Dealership Network: Extended Data Envelopment Analysis," American Marketing Association's Conference Proceeding: 2007 AMA Winter Educators' Conference, 18, p. 372..
Gonzalez-Padron, Tracy. (2006). Cultural Competitiveness, Market Responsiveness, and Performance: The Influence of Stakeholder Orientation. American Marketing Association. Conference Proceedings: 2006 AMA Winter Educators' Conference, 17, pp. 171-172.
Gonzalez-Padron, Tracy (2005). Harnessing Knowledge from Global Communities of Practice, Proceedings of the Academy of International Business 2005 Annual Conference.
OTHER PUBLICATIONS
"DHL", "Amway in China" and "Avon in China" case studies for International Business (1st Edition, 2008) by Cavusgil, Knight, and Riesenberger
PROFESSIONAL EXPERIENCE
Cascade Engineering 2002 – 2003
Herman Miller 2000 – 2002
Amway Corporation 1986 – 2000
Managerial business experience includes:
•International business development initiatives (acquisitions, joint ventures, and channel development) and global sales/distribution functions (compensation tracking, distributor database, customer service, and communications).
•Managed the international expansion strategy including opportunity identification, business plans and models, media/government relations and operational implementation.
•Responsible for the new market development projects in Europe, Latin America, Asia, India, and China. Developed dealer distribution channel in US and Mexico.
SERVICE
Ad Hoc Reviewer: Journal of International Business Studies, International Marketing Review, Journal of International Management, Journal of Macromarketing, British Journal of Management
2007 AIB Annual Conference, Session Chair
JIBS Frontiers Conference, Recorder and Contributor to conference proceedings.
PROFESSIONAL AFFILIATIONS
American Marketing Association, 2002 – Present
Academy of International Business, 2004 – Present
Academy of Marketing Science, 2006 – Present
Macromarketing Society, 2008 – Present
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