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EDUCATION
Ph.D., Marketing and International Business, Michigan State University, 2007
M.B.A, Grand Valley State University, 2000
B.S., Aquinas College, 1988
TEACHING TOPICS
Marketing Strategy
Business and Society
International Business, International Marketing Management,
TEACHING EXPERIENCE
2008 Visiting Assistant Professor, Marketing and International Business
Eli Broad School of Business, Michigan State University
2005 – 2007 Teaching Assistant/Adjunct Instructor, Marketing and Supply Chain Management
Eli Broad School of Business, Michigan State University
2001 – 2007 Adjunct Faculty, Marketing
Seidman School of Business, Grand Valley State University
2003-2004 Faculty, Management and International Business
College of Business, Ferris State University
2002-2004 Adjunct Faculty, International Marketing
Aquinas College
RESEARCH INTERESTS
Marketing Strategy
Corporate Social Responsibility and Stakeholder Orientation
Supply channel relationships
Global Marketing and International Business:
REFEREED JOURNAL ARTICLES
Gonzalez-Padron, Tracy, G. Tomas Hult, and Roger JCalantone, 2008. "Exploiting Innovative Opportunities in Global Purchasing: An Assessment of Ethical Climate and Relationship Performance," Industrial Marketing Management, Vol. 37, pp. 69-82.
Hult, G Tomas, David J. Ketchen. Jr, David A Griffith, Carol A Finnegan, Tracy Gonzalez-Padron, Nukhet Harmancioglu, Ying Huang, M Berk Talay and S Tamer Cavusgil, 2008 "An Assessment of Cross-Cultural Data Equivalence in International Business Research," Journal of International Business Studies. Vol 39 (6).
Akdeniz, M Billur, Tracy Gonzalez-Padron, and Roger J Calantone, "An Integrated Marketing Capability Benchmarking Approach to Dealer Performance Through Parametric and Non-Parametric Analyses," forthcoming in Industrial Marketing Management.
MANUSCRIPTS IN REVIEW
"Knowledge Management and Balanced Scorecard Outcomes in Multinational Corporations: The Importance of Shared Interpretation," (with G. Tomas M. Hult, David Ketchen, and Brian Chawboski) under 3rd review at British Journal of Management.
"Market Responsiveness to Societal Issues" (with Robert W. Nason), under 1st review at Journal of Marcromarketing
REFEREED PROCEEDINGS
"Regulatory Compliance or Collaboration: Impact on Corporate Social Responsiveness," Papers of the 33rd Annual -
Macromarketing M Conference. (with Robert W. Nason)
"Customer Satisfaction as a Link Between Stakeholder Orientation and Firm Performance in the Global Marketplace," Academy of International Business 2008 Annual Conference Proceedings (with G. Tomas Hult and Jeannette Mena).
"Overcoming A Negative Image: The Role of Sponsorships in Changing Consumer Attitudes of the Firm," Academy of International Business 2007 Annual Conference Proceedings.
"Efficient Personnel Allocation in a Dealership Network: Extended Data Envelopment Analysis," (2007) American Marketing Association's Winter Educator's Conference Proceedings.
"Cultural Competitiveness, Market Responsiveness, and Performance: The Influence of Stakeholder Orientation," (2006) American Marketing Association's Winter Educator's Conference Proceedings.
"Harnessing Knowledge from Global Communities of Practice," Academy of International Business 2005 Annual Conference Proceedings.
OTHER PUBLICATIONS
"DHL", "Amway in China" and "Avon in China" case studies for International Business (1st Edition, 2008) by Cavusgil, Knight, and Riesenberger
PROFESSIONAL EXPERIENCE
Cascade Engineering 2002 – 2003
Herman Miller 2000 – 2002
Amway Corporation 1986 – 2000
Managerial business experience includes:
- International business development initiatives (acquisitions, joint ventures, and channel development) and global sales/distribution functions (compensation tracking, distributor database, customer service, and communications).
- Managed the international expansion strategy including opportunity identification, business plans and models, media/government relations and operational implementation.
- Responsible for the new market development projects in Europe, Latin America, Asia, India, and China. Developed dealer distribution channel in US and Mexico.
SERVICE
Ad Hoc Reviewer: Journal of International Business Studies, International Marketing Review, Journal of International Management, Journal of Macromarketing, British Journal of Management
2007 AIB Annual Conference, Session Chair
JIBS Frontiers Conference, Recorder and Contributor to conference proceedings.
PROFESSIONAL AFFILIATIONS
American Marketing Association, 2002 – Present
Academy of International Business, 2004 – Present
Academy of Marketing Science, 2006 – Present
Macromarketing Society, 2008 – Present
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