Marketing Emphasis

Blend the art and science of business communication to create and deliver value to consumers with a rewarding and fun career as a marketing professional. Marketing is the guiding force in conceiving and designing products and services, pricing them according to perceived value in the marketplace, promoting them through advertising and personal selling to potential buyers and providing acceptable distribution arrangements for customers. Customer-oriented planning and implementation provide the cornerstone of modern marketing techniques and strategies.

Marketing is a vital ingredient in an organization's formula for success in effecting mutually beneficial exchanges between buyers and sellers. Because marketing is a synthesis of a wide variety of disciplines, including management, economics, psychology, statistics and sociology, marketing classes tend to attract students that excel in creative areas, problem-solving capabilities and strategic thinking.

Potential Careers

Average Salary
Outlook Through 2028
Number of New Jobs Through 2028

Brand Manager




Event Planner




Fundraiser Director




Market Research Analyst




Media Planner




Public Relations Representative




Sales Representative




Social Media Manager




Bureau of Labor Statistics

Why study marketing at UCCS?

  1. AACSB Accredited

    The UCCS College of Business is accredited by the Association to Advance College Schools of Business (AACSB) which ensures your professors, classes and fellow students are of the highest quality. Only 5% of business schools worldwide have achieved this distinction.

  2. Exceptional Faculty

    Our leading instructors are nationally and internationally recognized for their research and instruction. Receive personalized guidance from professors with real-world experience in their field. 

  3. Ethical Curriculum

    The Daniels Fund Ethics Initiative at UCCS instills principle-based ethics education throughout the business school, resulting in a high standard of ethics in our students and graduates.

  4. Community Support

    UCCS offers a various ways to connect and engage across campus. The College of Business sponsors several business-oriented clubs and organizations, including the Marketing Club.

  5. Real-World Experience

    The College of Business houses its own Career Development Center, dedicated to provide business students with assistance in career development, internship opportunities and job placement upon graduation. 

  6. Global Perspectives

    The College of Business incorporates international business cases into the curriculum to ensure you are prepared for cross-cultural and international business opportunities. For those who wish to study abroad, the College of Business maintains partnerships with business schools across the world.

What Our Students Are Saying

Elisa Orrill
Marketing, Class of 2019
"I love all the resources the school offers. In the school of the business, you have the Career Development Center and the Career Coaching Program. I have been able to take advantage of both and they have been so helpful! I was hired at MilHousing Network last fall as a marketing intern. After the internship ended, they offered me a part-time paid position while I finish up my last semester and have offered me a full-time marketing job for after I graduate. I have been able to learn so much working for them and my understanding of digital marketing expanded substantially."
Amanda Blough
Marketing, Class of 2011
"I liked the small class sizes and instructors who were professionals in their industry. Those instructors were able to bring real world experience to the classroom, which gave me the opportunity to learn from their knowledge. One professor who was also at the Colorado Springs Small Business Development Center took me under his wing and connected me with a lot of community leaders - he set me up for success. A lot of my professors actually did that. They seemed to have an interest in my career that went beyond the classroom."