Thomas Martin Key, Ph.D.
Thomas Martin Key, Ph.D.
Thomas “Martin” Key is Chair of the Marketing, Strategy, and International Business Department and Associate Professor of Digital Strategy & Marketing at the University of Colorado Colorado Springs. Dr. Key was originally trained as a cultural anthropologist before launching his own business in 2003. After nearly a decade, he went back to university and earned a PhD in Business Administration with emphases in marketing and strategy. His research centers on theory building and conceptual development concerning digital and strategic marketing issues at the executive level and the study of marketing’s role in the academy and the firm. He has published in Journal of the Academy of Marketing Science, European Journal of Marketing, AMS Review, and Journal of Strategic Marketing among others. He is a Daniels Ethics Initiative Fellow and Cybersecurity Fellow and frequently works with new startups as well as established firms to help them create strategic plans to grow and create value for their customers.
- PhD, Marketing, Southern Illinois University (2012)
- Master of Arts, Socio-Cultural Anthropology, Southern Illinois University (2003)
- Bachelor of Arts, Anthropology, Southern Illinois University (2000)
- Associate Dean of Strategic Initiatives (interim) College of Business, University of Colorado Colorado Springs (2021-present)
- Associate Professor of Digital Strategy & Marketing University of Colorado Colorado Springs (2020-present)
- Assistant Professor of Marketing, University of Colorado Colorado Springs (2014-2020)
- Assistant Professor of Marketing, St. John Fisher College (2012-2014)
- President/CEO, Key Industries, Inc. (2003-2009)
- November 2013-2014: Strategic digital marketing consultant for The Purple Briefcase
- January-April 2012: Invited consultant and strategic marketing counselor for entrepreneurial startups with Southern Illinois Small Business Development Center.
- May 2003-May 2009: Owner/Founder of Key Industries Inc. DBA: Clayship Guitar & Repair
Key, T.M., Keel, A.L., Czaplewski, A.J., & Olson, E.M. (forthcoming 2021), “Brand Activism Change Agents: Strategic Storytelling for Impact and Authenticity.” Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1904435
Key, T.M. & Duening, T.N. (forthcoming 2021), “Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches.” Contemporary Management Research
Sukle, M., Schultz, D, Czaplewski, A., & Key, T.M. (forthcoming 2021), “Colorado Marijuana Countermarketing for Youth: Don’t Be a Lab Rat Campaign.” Journal of Advertising Research
Olson, Eric M., Kai M. Olson, Andrew J. Czaplewski, & Thomas Martin Key (2021), “Business Strategy and the Management of Digital Marketing” Business Horizons, 64(2), 285-293. https://doi.org/10.1016/j.bushor.2020.12.004
Key, T.M., Terry Clark, OC Ferrell, David Stewart, & Leyland Pitt (2020), “Marketing’s Theoretical and Conceptual Value Proposition: Opportunities to Address Marketing’s Influence.” AMS Review, https://doi.org/10.1007/s13162-020-00176-7
Key, T.M., Challagalla, G. Information transparency as competitive advantage: research approaches to platform ecosystem design and competition. AMS Review, 10 (1-2), 145-147. https://doi.org/10.1007/s13162-020-00172-x
Key, Thomas M. & Astrid Keel (2019), “How Executives Talk: Exploring Marketing Executive Value Articulation with Computerized Text Analysis” European Journal of Marketing, 54 (3), 546-569. https://doi.org/10.1108/EJM-01-2019-0105
Key, Thomas M., Andrew Czaplewski, & Jeff Ferguson (2019), “Preparing Workplace Ready Students with Digital Marketing Skills,” Marketing Education Review, 29 (2), 131-135. https://doi.org/10.1080/10528008.2019.1610331
Key, Thomas M., Carol Azab, & Terry Clark (2019), “Embedded Ethics: How Complex Systems and Structures Guide Ethical Outcomes,” Business Horizons, 62 (3), 327-36. https://doi.org/10.1016/j.bushor.2019.01.011
Blair, Amanda, Thomas M. Key, & Matthew Wilson (2019), “Crowdsourcing to Manage Service Gaps in Service Networks,” Journal of Business and Industrial Marketing, 34(7), 1497-1505. https://doi.org/10.1108/JBIM-12-2018-0387
Key, Thomas M. (2017) “Domains of Digital Marketing Channels in the Sharing Economy,” Journal of Marketing Channels, 24 (1-2), 27-38. https://doi.org/10.1080/1046669X.2017.1346977 Over 3500 Downloads
Key, Thomas M. & Andrew Czaplewski, (2017), “Upstream Social-Marketing Strategy: An Integrated Marketing Communications Approach,” Business Horizons. 60 (3). https://doi.org/10.1016/j.bushor.2017.01.006 Business Horizons Best Article Award 2017