Marketing Emphasis

Marketing Emphasis

Business, BS

Program Delivery

On Campus, Online, Hybrid

Total Credits

120 Credits

About the Program

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Marketing Emphasis

With the UCCS Marketing emphasis, blend the art and science of business communication to create and deliver value to consumers with a rewarding and fun career as a marketing professional. Marketing is a vital ingredient in an organization's formula for success in effecting mutually beneficial exchanges between buyers and sellers. Our graduates typically find career opportunities in sales, advertising, marketing research, product development, retailing, wholesaling, e-commerce, and related endeavors, both domestically and internationally. 

Focus of Study

Our curriculum draws from a wide variety of disciplines that are vital to the marketing industry including management, economics, psychology, statistics, sociology, and marketing. Students are able to excel in creative areas, problem-solving capabilities, and strategic thinking.

Program Requirements

Each candidate for the Bachelor of Science-Business degree in the Professional Program must complete the prescribed courses in an area of emphasis comprising a minimum of 18 - 24 semester hours taken at UCCS in addition to the required courses in the Business degree.

To earn a professional area of emphasis, a grade point average of 2.5 is required for the area of emphasis courses, with no grade below a C-; a 2.5 cumulative GPA is required for all business courses; and a 2.0 GPA is required overall. Students who graduate with an area of emphasis and/or business grade point averages from 2.0 to 2.49 will not earn an area of emphasis. All attempts of emphasis courses will be calculated into a student's GPA.

By completing extra courses, a student can earn a second area of emphasis. To earn a double area of emphasis, a student must fulfill all the requirements for both areas. If there are not at least 15 hours of unique courses in the areas, then the student cannot earn a double area of emphasis.

For details on degree requirements, please visit the Academic Catalog.

Specialization Track Options

Digital Strategy and New Media Marketing Track

The Digital Strategy and New Media Marketing Track is designed to give students a competitive edge in workplace readiness. This track produces students who are ready to begin work in both innovative startups that need to gain traction quickly and build a consumer base, as well as established companies that have or are developing a digital presence in the pursuit of growth. Among the qualifications students will gain in this track are a well-developed understanding of brand management and promotion in the digital landscape, a solid foundation for digital business models, new forms of digital-based revenue and blockchain technology, how to develop and execute email, pay-per-click, and social media campaigns, and industry relevant certifications-all of which can be added to the student’s resume upon completion.

Program Coursework


Complete all of the following courses:

  • MKTG 3300 - Marketing Research
  • MKTG 4650 - Promotion Management and Strategy
  • MKTG 4800 - Marketing Planning and Strategies

Complete three of the following courses:

  • MKTG 3400 - Personal Selling and Sales Management
  • MKTG 3550 - Brand Management
  • MKTG 4400 - Service Management and Marketing
  • MKTG 4500 - Retailing Strategy
  • MKTG 4510 - Sport Marketing
  • MKTG 4550 - Contemporary Issues in Marketing
  • MKTG 4600 - Business to Business Marketing
  • MKTG 4700 - Digital and Social Media Marketing
  • MKTG 4900 - International Marketing
  • An Approved Marketing Internship

Digital Strategy and New Media Marketing

Complete all of the following courses:

  • MKTG 4650 - Promotion Management and Strategy
  • MKTG 4700 - Digital and Social Media Marketing
  • STRT 4100 - Digital Business Strategy and Growth


For details on program coursework, please visit the Academic Catalog.

The UCCS American Marketing Association

The UCCS American Marketing Association (AMA) is a growing campus club that is focused on fostering connections on and off campus through AMA and community events, learning relevant skills and job smarts from experienced professionals,  and being involved in projects that give students direct experience in marketing. Anyone is welcome to attend events and meetings, and AMA membership is available to those who want to become more active members of this valuable network.

Admission Details


To learn more about admission requirements and the UCCS undergraduate application process, please visit the UCCS Admissions page.

Additional resources for Admissions: