College of Business Behavioral Lab

Behavioral Lab

Welcome to the College of Business Behavioral Lab

As a group, we conduct psychological and behavioral research that is relevant to the fields of management, organizational behavior, strategy, and marketing. We believe that understanding the way people think, feel and act is essential for developing success in the business world. We are currently collecting data for several of our different research projects. If you would like to be contacted about participating in a behavioral study or if you have general questions about the COB Behavioral Lab, please email Dr. James Van Scotter II at

Lead Researchers

  • Dr. James R. Van Scotter II, Principle Investigator

    Photo of Dr. James R. Van Scotter II

    James Van Scotter received his PhD in Management from the University of Florida.  He also completed an MBA with concentrations in Finance and Entrepreneurship from the University of Florida.  His research focuses on the effects of CEO personality on firm performance and other strategic outcomes.  His research has also examined: the roles and relationships of boards of directors,  CEO compensation, analyst ratings, and numerous other strategic issues.  In his dissertation, Dr. Van Scotter utilized publically available video clips of CEOs to assess Big Five personality factors using a "thin slice" approach.

    Dr. Van Scotter is currently designing experimental studies to examine how similarities between CEOs and observers influence the accuracy of perceptions of competence.  He is currently recruiting independent study students and research assistants. If you are interested in learning more about this research, please contact him at

  • Dr. Jill Bradley-Geist, Principle Investigator

    Photo of Dr. Jjill Bradley-Geist

    Jill Bradley-Geist received her PhD in Industrial-Organizational Psychology from Tulane University and has taught psychology, human resources, and management classes at Tulane University, California State University, Fresno, and the University of Colorado at Colorado Springs. Her research focuses on worker well-being (both psychological well-being and physical safety and well-being), workplace diversity (including subtle forms of bias and common explanations or excuses people make when discriminating against others), and the role of personality in explaining team and individual performance. 

    Dr. Bradley-Geist is currently conducting various research studies examining stereotypes and discrimination based on gender, pregnancy, disabilities, race, and immigrant status. She is currently recruiting student research assistants as well as study participants. If you are interested in this research, either as a research assistant, or participant, please contact her at