Thomas “Martin” Key is Professor of Digital Strategy & Marketing and Team Lead for the Marketing, Strategy, and International Business Department at the University of Colorado Colorado Springs. Dr. Key’s original training was in Cultural Anthropology followed by his first business venture and later a PhD in Business Administration. His research centers on theory building and conceptual development around digital and strategic issues at the executive level, most recently concerning the safe and ethical use of generative AI in business applications. He has published in journals such as, the Journal of the Academy of Marketing Science, AMS Review, European Journal of Marketing, Journal of Business Research, Journal of Strategic Marketing, and Business Horizons. Dr. Key is a Daniels Ethics Initiative Fellow and Cybersecurity Fellow and frequently consults with new startups and established organizations.