Thomas Martin Key, Ph.D.
Thomas “Martin” Key is Chair of the Marketing, Strategy, and International Business Department and Associate Professor of Digital Strategy & Marketing at the University of Colorado Colorado Springs. Dr. Key was originally trained as a cultural anthropologist before launching his own business in 2003. After nearly a decade, he went back to university and earned a PhD in Business Administration with emphases in marketing and strategy. His research centers on theory building and conceptual development concerning digital and strategic marketing issues at the executive level and the study of marketing’s role in the academy and the firm. He has published in Journal of the Academy of Marketing Science, European Journal of Marketing, AMS Review, and Journal of Strategic Marketing among others. He is a Daniels Ethics Initiative Fellow and Cybersecurity Fellow and frequently works with new startups as well as established firms to help them create strategic plans to grow and create value for their customers.