Thomas Martin Key, Ph.D.

T. Martin Key, Ph.D.

Thomas Martin Key, Ph.D.

Associate Professor of Digital Strategy and Marketing
UCCS College of Business
Dwire Hall 370

About

Thomas “Martin” Key is Associate Professor of Digital Strategy & Marketing at the University of Colorado Colorado Springs. Dr. Key was originally trained as a cultural anthropologist before launching his own business in 2003. After nearly a decade, he went back to university and earned a PhD in Business Administration with emphases in marketing and strategy. His research primarily deals with digital and strategic marketing issues at the executive level and the study of marketing’s role in the firm. He has published in business and marketing journals including the Journal of the Academy of Marketing Science, the European Journal of Marketing, Journal of Business and Industrial Marketing, the Journal of Marketing Channels, Business Horizons, and the Journal of Consumer Behaviour. He is a Daniels Ethics Initiative Fellow and Cybersecurity Fellow and frequently works with new startups as well as established firms to help them create plans to grow and create value for their customers.