Service Management Emphasis

This course presents an overview of the entire Human Resource (HR) function. Topics include recruiting, staffing, job descriptions, health and safety laws, training and career development, performance management, compensation and benefits, employee relations and workplace issues.

A guided self-development course to learn and apply the scientifically-proven principles and skills of effective leadership in modern times. Content focuses on the ideological styles of authentic, transformational and servant leadership.

This course builds and expands on the introductory marketing course by showing adaptations and applications of marketing ideas to the service setting. The service component of business requires a distinctive approach to marketing strategy both in development and execution. In addition, quality service cannot be delivered without understanding and developing the organizational and human resources of the firm. Designed for those students who are interested in working in either traditional service industries or in the service areas of manufacturing industries.

This course prepares students for operations management opportunities in service industries such as financial services, entertainment, hospitality, logistics services and health care. Focusing on the management of service operations, this course will explore topics in three modules: 1) understanding services, 2) designing the service enterprises and 3) managing service operations. Sample topics include service strategy, new service development, service quality, service facility location, managing capacity and demand for services, managing waiting line and queuing models and managing service projects. Equips students with the concepts and tools necessary to effectively manage a service operation, and should provide entrepreneurially-inclined students with the foundation to open their own service businesses.

This course examines the compensation and benefits practices to attract, engage and retain employees. Emphasis is placed on a total rewards strategy to meet the organization's strategic goals, job analysis and job descriptions, compensation and benefits plan design and administration, pay and benefits laws, recognition, wellness and reward practices.

This course examines the practices involved in building and maintaining an effective workforce that meets the organization's needs by identifying and hiring candidates who can make a significant contribution and are most likely to be retained. The major focus of the course is on the development of students' skills and use of pre-employment testing/assessment methods and internet recruiting tools, workforce planning, selection, placement, applicant tracking systems and knowledge of key hiring related laws.

This course examines the key competencies and practices that are required for HR professionals to be effective in organizations. Topics include HR strategies and structures, ethical foundations for HR, a HR professional's role in business partnering with internal organizational clients, business management for attaining organizational goals, consultation and facilitation skills, HR Technology, HR data reporting and analysis.

This course covers the concepts and theories of creativity, but devotes most of the course time to specific, proven approaches to unlock and surface the student’s innate creativity. Examples of creative approaches in business and industry are illustrated. Both individual and group creativity techniques are reviewed and practiced, with emphasis on how to form a creative work team.

This course provides students with critical skills for today's times of unprecedented change and fierce competition. The course introduces students to the field of Organization Development and Change that prepares leaders and those committed to being change champions with skills in improving the health and performance of individuals, groups and organizations.

This course emphasizes marketing research as a decision-making tool for marketing managers. A variety of methodologies is explored. Course project provides students with hands-on experience in planning an investigation, data collection design, sampling, experimentation, interpretation of results and report preparation.

This course prepares students to manage a successful retailing operation. Topics include retail strategy, marketing, finance, store operations, human resource management, buying and supply chain issues.

This course focuses on the two primary components of sports marketing: (1) the marketing of sport and (2) the use of sport as a marketing tool for other products and services (i.e. sponsorship). The marketing of sport component gives attention to the various techniques and strategies used to market sport products, services, events and experiences. The first part of the class will work toward the preparation of a sport marketing strategy. The marketing through sport section will examine the core concepts, objectives and components of partnership marketing (and sports sponsorship as a central part of this) and will ultimately work toward to presentation of a sport sponsorship proposal.