Tracy Gonzalez-Padron, Ph.D.
Tracy Gonzalez-Padron, Ph.D.
Director, Daniels Fund Ethics Initiative at UCCS & Professor of Marketing
Marketing and International Business
Dwire Hall 355D
Education
- Ph.D., Marketing and International Business, Michigan State University, 2007
- M.B.A, Grand Valley State University, 2000
- B.S., Aquinas College, 1988
Teaching
- 2018 - Present: Professor, Marketing and International Business, University of Colorado Colorado Springs
- 2013 - 2018: Associate Professor, Marketing and International Business, University of Colorado Colorado Springs
- 2008-2013: Assistant Professor, Marketing and International Business, University of Colorado Colorado Springs
- 2008: Visiting Assistant Professor, Marketing and International Business, Eli Broad School of Business, Michigan State University
- 2003-2004: Faculty, Management and International Business, College of Business, Ferris State University
Professional Experience
- Cascade Engineering 2002 - 2003
- Herman Miller 2000 - 2002
- Amway Corporation 1986 - 2000
Managerial business experience includes:
International business development initiatives (acquisitions, joint ventures, and channel development) and global sales/distribution functions (compensation tracking, distributor database, customer service, and communications).
Managed the international expansion strategy including opportunity identification, business plans and models, media/government relations and operational implementation.
Responsible for the new market development projects in Europe, Latin America, Asia, India, and China. Developed dealer distribution channel in US and Mexico.
Interests
Teaching Interests
- Business, Government & Society
- International Marketing
- Marketing Strategy
Research Interests
- Marketing strategy
- Global business
- Corporate social responsibility
- Business ethics
Publications
- Gonzalez-Padron, T.L. (2022). Environmental Marketing. In: Madu, C.N. (eds) Handbook of Environmentally Conscious Manufacturing. Springer, Cham. https://doi.org/10.1007/978-3-030-75834-9_19
- Nathaniel D. Line, Rodney C. Runyan, and Tracy Gonzalez-Padron (2019) “Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm”, AMS Review, Vol 9 (1-2), pp. 42-60.
- Tomlin, Kathleen A., Matthew L. Metzger, Jill Bradley-Geist, and Tracy Gonzalez-Padron, (2017) “Are Students Blind to Their Ethical Blind Spots? An Exploration of Why Ethics Education Should Focus on Self-Perception Biases”, Journal of Management Education, Vol 41 (4), pp. 539-574.
- Gonzalez-Padron, T. (2017). Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel. Journal of Marketing Channels, Vol 24 (1-2), pp. 84-96.