The Business Analytics MBA emphasis equips students with fundamental business and analytical skills, preparing you to excel in a data-driven world. The program is designed to develop strategic leaders, ethical decision-makers, and skilled communicators capable of using cutting-edge technology to analyze complex data sets and implement effective business strategies.

The program provides a comprehensive curriculum that blends core business education with specialized analytics training. Graduates will be well-prepared to adapt to evolving trends in business analytics and to utilize state-of-the-art tools and technologies. Graduates can pursue various roles such as management analysts, data analysts, business intelligence specialists, and strategic consultants. With the ability to analyze data, develop strategic insights, and manage data ethically, they will be highly valued in industries that prioritize data-driven decision-making. 

This emphasis is designed for aspiring business leaders and professionals who seek to excel in data analysis and strategic decision-making. It is tailored for professionals looking to become strategic leaders, ethical decision-makers, and skilled communicators in a data-driven business environment. 

Students will master the ability to analyze complex data sets, develop effective business strategies, and ethically manage data. You will learn to communicate complex analytics concepts within teams and across organizational levels, continuously adapt to new analytical tools and methodologies, and utilize state-of-the-art business analytics technologies to innovate and improve business processes. The curriculum includes core business courses and specialized analytics electives including Visual Analytics, Predictive Analytics, and Business Intelligence, providing a comprehensive foundation for transforming data into actionable insights. 

Through hands-on projects and real-world case studies, students will be well-prepared to apply their skills in businesses, thriving in roles that demand data-driven decision-making and strategic leadership. 

Applicants must have a Bachelor's degree from an accredited institution. Students who choose an emphasis in Business Analytics will take 24 semester hours of MBA core courses, and 12 semester hours of Business Analytics (BUAN) elective courses.

To learn more about admission requirements and the application process, please visit the MBA Application Checklist page. 

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